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PointsBet — Operator Dossier

Corporate background, ownership, and regulatory record.

Corporate Overview

Parent CompanyPointsBet Holdings Ltd
HeadquartersCremorne, VIC
Founded2015 (founded), 2017 (ASX listing)
OwnershipASX: PBH. MIXI Inc (Japan) proposed acquisition Feb 2025. betr holds 19.6%+ stake.
CEOSam Swanell (CEO)

Licence & Regulation

PointsBet is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.

Key Events

  • Founded 2015, ASX listed 2017
  • US expansion and subsequent withdrawal
  • Sold US operations to Fanatics for US$150m (2023)
  • betr hostile takeover bid (2025)
  • MIXI Inc (Japan) proposed acquisition (Feb 2025)
  • Pioneered PointsBetting (spread betting) in Australia

Regulatory Record

No major ACMA actions. Trustpilot 1.5/5 from 82 reviews - user complaints about promotion removal and account restrictions.

Notes

Australian-founded, ASX-listed. Innovative with PointsBetting product but mixed user reviews.

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