Corporate Overview
| Parent Company | Ladbrokes Digital Australia Pty Ltd |
| Headquarters | Melbourne, VIC (Entain AU office) |
| Founded | 2013 (AU launch) |
| Ownership | Subsidiary of Entain plc (LSE: ENT, FTSE 100) |
| Global Parent | Entain plc (UK) |
| CEO | Dean Shannon (Entain Australia CEO) |
Licence & Regulation
Ladbrokes is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.
Key Events
- Entered Australia in 2013
- Entain (formerly GVC Holdings) completed Ladbrokes Coral acquisition (March 2018)
- Acquired Neds in 2018 for A$95m
- App rated 4.6/5 on App Store with ~50,000 reviews
- Ladbrokes Card launched for instant ATM withdrawals
Sister Brands
- Neds
- BetStar (historical)
Regulatory Record
Generally clean. Entain globally has faced regulatory scrutiny in UK market but Australian operations have maintained compliance.
Notes
Australia's #1 rated betting app. Part of one of the world's largest gambling groups.