Not Recommended
Sportsbet is on our Not Recommended list. See why →
Corporate Overview
| Parent Company | Sportsbet Pty Ltd |
| Headquarters | Melbourne, VIC |
| Founded | 1993 (founded), 2011 (Flutter acquisition) |
| Ownership | Subsidiary of Flutter Entertainment plc (NYSE: FLUT, LSE: FLUT) |
| Global Parent | Flutter Entertainment plc (Dublin, Ireland) |
| CEO | Barni Evans (Sportsbet CEO) |
Licence & Regulation
Sportsbet is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.
Key Events
- Founded in 1993 in Darwin
- Acquired by Paddy Power (now Flutter) in 2011
- Flutter/Stars Group $6.95B merger (2020)
- Fined $2.5m by ACMA for spamming 37,000 customers (2022)
- Pressured ACMA into softening enforcement statement (ABC investigation, Dec 2025)
- Pioneered Same Game Multis in Australia
Sister Brands
- FanDuel (US)
- PokerStars
- Paddy Power
- Betfair (international)
Regulatory Record
ACMA record $2.5m fine for spam breaches (2022). ABC investigation revealed lobbying of ACMA (2025). ON BLACKLIST.
Notes
ON BLACKLIST. Australia's largest online bookmaker by market share. Dominant but controversial.