Corporate Overview
| Parent Company | Neds International Pty Ltd |
| Headquarters | Melbourne, VIC (Entain AU) |
| Founded | 2017 |
| Ownership | Subsidiary of Entain plc (LSE: ENT) |
| Global Parent | Entain plc (UK) |
| CEO | Dean Shannon (Entain Australia CEO) |
Licence & Regulation
Neds is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.
Key Events
- Founded 2017 by Dean Shannon
- Acquired by GVC (now Entain) for A$95m (2018)
- Known for Toolbox features and Extra Head tool
- Same ownership as Ladbrokes Australia
Sister Brands
- Ladbrokes Australia
Regulatory Record
Operating under Entain group compliance. No major individual regulatory actions.
Notes
Sister brand to Ladbrokes under Entain. Positioned as the younger, feature-rich alternative.