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BlueBet — Operator Dossier

Corporate background, ownership, and regulatory record.

Corporate Overview

Parent Companybetr Entertainment Ltd
HeadquartersSydney, NSW
Founded2014
OwnershipNow part of betr Entertainment (ASX: BBT)
CEOPart of betr group

Licence & Regulation

BlueBet is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.

Key Events

  • Founded 2014
  • ASX listed as BlueBet Holdings
  • Renamed to betr Entertainment (April 2025)

Sister Brands

  • betr

Regulatory Record

Clean regulatory record.

Notes

Now operating under the betr brand.

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