Corporate Overview
| Parent Company | betr Entertainment Ltd (formerly BlueBet Holdings) |
| Headquarters | Sydney, NSW |
| Founded | 2022 (betr brand), 2014 (BlueBet) |
| Ownership | ASX: BBT. Founded by Matt Tripp (former Sportsbet CEO) |
| CEO | Matt Tripp (Chairman), Andrew Menz (CEO) |
Licence & Regulation
betr is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.
Key Events
- BlueBet founded 2014, ASX listed
- Rebranded to betr Entertainment (April 2025)
- Founded by Matt Tripp (former Sportsbet CEO)
- Hostile bid for PointsBet (2025)
- Raised $130m equity (May 2025)
- Focus on media-integrated betting
Sister Brands
- BlueBet (historical)
Regulatory Record
No major ACMA actions.
Notes
Founded by the team behind Sportsbet's growth. Media-first approach to betting.